SAMANTHA ROYER

How Brand Shame Is Killing Your Business (What It is & How To Get Rid Of It)

Do you ever stare at your screen for hours because you keep questioning if that Instagram caption is good enough, creative enough, or “engaging” enough for the algorithm? Then maybe decide not to post at all? Or maybe you cringe at the thought of handing out your business card because you can’t even stomach looking […]

marketing strategy

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The Not-So-Obvious Marketing Strategy Your Business Needs

We all get those “secret marketing strategy” subject lines in our inbox that we don’t even open. The kind we already assume we know what the content is all about so we just hit delete? The same “email list building strategy” we think we’ve heard all about or think we already have all figured all […]

Data

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How to Curate Your Instagram Feed

Because yes, a curated Instagram feed matters. And yes, it’s possible to learn how to curate your Instagram feed with just 3 ridiculously easy steps. I’ll show you exactly how to: Effortlessly post nearly every day Save you time (and the headache) of “What do I even post about?” Choose on-brand images and content to […]

Social Media

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What To Say Instead of Double Tap So Facebook Doesn’t Demote You

Did you know you can’t say “double tap” or “comment below ” now because of the whole “engagement bait” rule from Facebook?? Did you know asking your homies to tag their friends or biz besties in the comments is among one of the 5 types of “engagement bait” that Facebook is now penalizing your visibility […]

marketing strategy

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How to Use Quizzes in Your Marketing Strategy and Why you should

Ever take the Buzzfeed “What emoji are you” or “The Sorting House Quiz” to know if you’d be placed in the  Gryffindor or Slytherin Hogwarts house? Ok, maybe you aren’t obsessed with emojis or Harry Potter like me, but I bet you know exactly what I’m talking about or have at minimal seen your friends […]

marketing ideas

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How To Next-Level Your Marketing For FREE

Because no, you don’t actually need to buy a fancy new business tool or the latest online course to next-level your marketing strategy. It’s not like some new industry wide marketing concept is falling from the sky every single day that you’re missing out on. I’ve  seen the same “trends” on big name marketing and […]

marketing ideas

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Why Your Marketing Strategy Will Probably Fail

Yep, your marketing strategy will probably fail. If you aren’t experiencing: Continual sales growth Increased audience engagement Hours of free-time for non-marketing things like being with your family or nearly 100% confidence in your marketing planning…   Your marketing strategy is failing you. Because hey, you chose this entrepreneurial journey so you could live out your […]

Uncategorized

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Monetize Your Website With This Forgotten About Page

Looking for new ways to monetize your website? Get a leg up on the competition by monetizing this “forgotten” webpage: your “thank you” page. When an email subscriber signs up for your product or service, what happens next? Do you use a standard or templated message from MailChimp or Convertkit? Do you have a video? Do […]

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How To Create A Meaningful AND Profitable Marketing Strategy

Because sometimes making money just isn’t leaving you happy. Do you want to know “How to create a meaningful AND profitable marketing strategy”? It starts with: meaningful AND profitable goals. Truthbomb (and one of my favorite quotes): “A goal properly set is a goal halfway reached.” – Zig Ziglar. Let that sink in for a […]

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What’s the difference between marketing and strategic marketing?

What’s the difference between marketing and strategic marketing? Intentionality.  Emily Ley’s Simplified Planner is not “just a planner”… Lara Casey’s Powersheets, aren’t “just a goal tracker”… And newsflash: Marketing isn’t just newsletters and social media posts. *Especially* my style of marketing: strategic marketing. Get ready to learn: The difference between marketing and strategic marketing The […]

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Hey! I’m Samantha.  I help purpose-driven boss ladies like you become confident in your marketing decisions so you can be the fierce moneymaker, and storyteller you were called to be. So pop the champagne and meet your new marketing BFF behind the scenes, let’s get this profit party started!

Meet Samantha here.

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