Back to school prep got you strapped for time mama?? If you’re in the middle of buying 124 of EVERY.SINGLE.THING. on the school list, running low on creative juices for social media these days, or if you’re ready to really scale your biz after the kiddos go back…I have 7 back to school creative ideas […]
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Because creating a content marketing strategy is a MUST-DO before you start putting out messages into the world and expecting the dollar bills to roll in. If you don’t know “why” you’re marketing, who you’re talking to, or what to even say to make an impact and see results, your marketing tactics don’t actually matter […]
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Ever wonder how all the cool creatives on the block seem to just effortlessly make money and continuously grow their business?? Spoiler alert: it’s not grasping at #allthemarketingthings but rather the RIGHT marketing things. And all those cool creative kids are using one thing that most entrepreneurs aren’t to know how to figure out which ones […]
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Do you ever stare at your screen for hours because you keep questioning if that Instagram caption is good enough, creative enough, or “engaging” enough for the algorithm? Then maybe decide not to post at all? Or maybe you cringe at the thought of handing out your business card because you can’t even stomach looking […]
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We all get those “secret marketing strategy” subject lines in our inbox that we don’t even open. The kind we already assume we know what the content is all about so we just hit delete? The same “email list building strategy” we think we’ve heard all about or think we already have all figured all […]
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Because yes, a curated Instagram feed matters. And yes, it’s possible to learn how to curate your Instagram feed with just 3 ridiculously easy steps. I’ll show you exactly how to: Effortlessly post nearly every day Save you time (and the headache) of “What do I even post about?” Choose on-brand images and content to […]
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Did you know you can’t say “double tap” or “comment below ” now because of the whole “engagement bait” rule from Facebook?? Did you know asking your homies to tag their friends or biz besties in the comments is among one of the 5 types of “engagement bait” that Facebook is now penalizing your visibility […]
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Ever take the Buzzfeed “What emoji are you” or “The Sorting House Quiz” to know if you’d be placed in the Gryffindor or Slytherin Hogwarts house? Ok, maybe you aren’t obsessed with emojis or Harry Potter like me, but I bet you know exactly what I’m talking about or have at minimal seen your friends […]
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Because no, you don’t actually need to buy a fancy new business tool or the latest online course to next-level your marketing strategy. It’s not like some new industry wide marketing concept is falling from the sky every single day that you’re missing out on. I’ve seen the same “trends” on big name marketing and […]
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Yep, your marketing strategy will probably fail. If you aren’t experiencing: Continual sales growth Increased audience engagement Hours of free-time for non-marketing things like being with your family or nearly 100% confidence in your marketing planning… Your marketing strategy is failing you. Because hey, you chose this entrepreneurial journey so you could live out your […]
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Looking for new ways to monetize your website? Get a leg up on the competition by monetizing this “forgotten” webpage: your “thank you” page. When an email subscriber signs up for your product or service, what happens next? Do you use a standard or templated message from MailChimp or Convertkit? Do you have a video? Do […]
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Because sometimes making money just isn’t leaving you happy. Do you want to know “How to create a meaningful AND profitable marketing strategy”? It starts with: meaningful AND profitable goals. Truthbomb (and one of my favorite quotes): “A goal properly set is a goal halfway reached.” – Zig Ziglar. Let that sink in for a […]
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What’s the difference between marketing and strategic marketing? Intentionality. Emily Ley’s Simplified Planner is not “just a planner”… Lara Casey’s Powersheets, aren’t “just a goal tracker”… And newsflash: Marketing isn’t just newsletters and social media posts. *Especially* my style of marketing: strategic marketing. Get ready to learn: The difference between marketing and strategic marketing The […]
